Anonymous patient-level data (APLD) is data collected in real time from an individual patient. There has been an increasing interest in patient-level data, as researchers, healthcare providers, and pharmaceutical companies are realizing the potential of creating better comparisons of effective treatment outcomes by analyzing long-term data that represent individual patient-based experiences.
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A patient’s journey as they navigate and choose from the many treatments and options available to them is highly unique. The sheer number of variables can be overwhelming. Aggregate patient journey information is locked in APLD (anonymous patient level data) sources like claims, prescription, and EMR data sets. Logically sifting through multiple multi-billion row data sets looking for actionable insights is important for today’s pharmaceutical manufacturers. It requires the most leading edge possible data infrastructures to handle at scale.
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Real-World Use Cases for AI & ML in Pharma
For decades, Pharmaceutical data analytics has been a largely manual and tedious task conducted by the commercial research, health outcomes, R&D and Clinical Study groups at Pharma companies both small and large. With the emergence of machine learning, artificial intelligence and other disruptive innovations, Pharma, like other industries has also started its slow but sure transition to a more agile, data-driven model – one where in-house research is supplemented by intelligence gathered by applying algorithms across terabytes of Physician Rx, Patient Claims and other related datasets.
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