IMS Health’s Longitudinal Access and Adjudication Data (LAAD) has revolutionized how companies view data, and structures the information in an easier way for all parties involved. In short, “LAAD is an anonymized patient sample dataset that captures longitudinal pharmacy (both retail and specialty) and medical claims. It was used to quantify payer channel distribution, co-pay card penetration, and low-income subsidy prevalence for these products.”
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Within the first decade of the 21st century, the use of big data became very popular in many big industries. The methods for capturing big data have since evolved from traditional data lake systems to more integrated technologies that combine big data with all other systems within a company.1
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