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Dramatically increase insights from APLD to understand market velocity, competitive trends, and more

Source of Business analysis indicates the drug treatment status of patients receiving presriptions: new to therapy, switched from another drug, adding a concomitant therapy, continuing on the same drug or re-starting after a lapse.

RxDataScience Source of Business applications allow brand managers to address the key questions such as:

  • Does our brand’s share of new patients indicate future growth?
  • Is the brand experiencing net gain or loss due to switching activity?
  • To what drugs are physicians switching our patients?
  • What is the brand’s share in the dynamic market?
  • Which product strengths are more likely to be starting doses?
  • What are market shares specific to new patients?