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Dramatically increase insights from APLD to understand market velocity, competitive trends, and more
Source of Business analysis indicates the drug treatment status of patients receiving presriptions: new to therapy, switched from another drug, adding a concomitant therapy, continuing on the same drug or re-starting after a lapse.
RxDataScience Source of Business applications allow brand managers to address the key questions such as:
- Does our brand’s share of new patients indicate future growth?
- Is the brand experiencing net gain or loss due to switching activity?
- To what drugs are physicians switching our patients?
- What is the brand’s share in the dynamic market?
- Which product strengths are more likely to be starting doses?
- What are market shares specific to new patients?