In the pharmaceutical industry, research into discovery of novel compounds to fill unmet medical needs has long been the driver of growth. This, combined with a strong commercial focus targeting the right messages to prescribers, solving medical problems, and improving patient outcomes, has led to unprecedented growth in the industry with patients as the primary beneficiaries. Now, a new discipline—data science—is emerging as a competitive weapon to disrupt the traditional approach to creating economic value and driving business growth for pharma companies.
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Interview conducted by:
Lynn Fosse, Senior Editor
CEOCFO Magazine
CEOCFO: Mr. Pickett, what is the vision for RxDataScience?
Mr. Pickett: Our vision is to apply data science to healthcare data to improve patient lives worldwide. The focus is on applying advanced predictive statistical techniques to either very large or very complex healthcare data sets. The goal is for these efforts to lead to improved patient lives and patient outcomes. We are also hoping to use some of our algorithms and solutions to be able to lower, or help control, l the cost of care, which is a big issue for patients and the healthcare community.
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- Kx selected by RxDS as the platform for its data analytics solutions
- Solutions based on Kx will unlock the data within pharma and healthcare companies to allow better and more rapid decisions
- RxDS aims to disrupt market valued at US$ 24.6 billion by 20211
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